I often see people, mainly professionals and educated people use these hand signals in meetings and technical discussions. Let us follow this and upgrade our standards. Smart people understands this and give you some value in the occasion. A useful PDF here – http://seedsforchange.org.uk/free/handsig.pdf And a video here:
This blog post is reserved as my study notes area.
Marketing – Strategic Context
Market may be local, national or international
Price of product/service is set by the demand/supply
Two types of markets
B2C – Business to Consumer
B2B – Business to Business
Definition by The Chartered Institute of Marketing, UK is “Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably”
Today – Customer is King!
According to David Packard of Hewlett Packard (HP) – the whole company must be marketing oriented. Orders can be lost because of Marketing people or sales people or a bad treatment by accounting department or dispatch.
According to Prof. Kolter, profit making is an aim of marketing, but it is not just for profit making commercial organizations. Every organization requires marketing
Strategy is a long term plan of action or execution designed to achieve a particular goal
Strategic Marketing – what you say, how you say, who you say etc.
Tactic Marketing – Place advts, generate leads, send mailers etc.
Drucker sugests organizations need to set corporate objectives 8 key areas:
Management performance and productivity
Employee performance and attitude
Two approaches to strategic planning and development